About Us


Lance Giles

Founder, Managing Director and Chief Executive Officer

With over 10 years’ experience in ready-made meals specifically, Lance has grown the category through vision, drive and determination. Lance has experience and extensive knowledge in manufacturing, marketing, sales, logistics and product development, having grown and led all aspects of Youfoodz’ business model since inception. Lance works closely with his strong senior leadership team to ensure the Youfoodz model challenges the status quo to become the future of food.

John O'Connor

Chief Financial Officer

B Comm, Chartered Management Accountant
Graduate of Australian Institute of Company Directors

John possesses over 30 years’ experience in the finance discipline including recent roles as CFO for Stuart Alexander & Co, Avanti Fitness Group/Workout World and Rathbone Wine Group. He is a highly experienced leader with strong strategic, commercial and financial analytical skills across a range of industries with a particular focus on FMCG. His key areas of expertise include leading teams through periods of significant change, identifying trends in business performance and embedding rigorous financial controls into companies. John is responsible for the Finance and Technology teams at Youfoodz.

Jonathan Salt

Chief Operating Officer

Bachelor of Technology (Food Technology)
Post Graduate Diploma in Dairy Science and Technology

Jonathan is a senior operations professional, experienced in leading multi-site supply chain and operations teams within fast paced FMCG environments. A results driven leader with a passion for people, products and the customer. Jonathan possesses extensive leadership experience within manufacturing and supply chain organisations in Australia and New Zealand, utilising skill sets across remits such as project management, continuous improvement and automation.

With 25 years of experience in leadership roles, Jonathan has a strong track record of building high performing teams, and driving value at both revenue and profit levels through commercial strategies, innovation and stakeholder management. The remit of Jonathan’s role includes oversight of supply chain (production, engineering, procurement, demand planning and distribution), growth (capex, food technology, NPD delivery), risk and compliance (quality & food safety, health, safety and environment) and cost (COGS and overhead spend).

Christina King

Chief People Officer

Masters Human Resources Management
Certified Practitioner with Australian Human Resources Institute

Christina is an energetic and results driven professional with over 20 years of experience in Human Resources. Christina has worked across a range of industries at both operational and strategic levels. Primarily having worked to either establish or rebuild HR functions for organisations, Christina has also led teams of up to 25 in capability and culture projects both domestically and internationally and has a particular interest in culture engagement and workforce development within organisations.

Simon Jarvis

Chief Marketing Officer

Business Marketing (Marketing), B Arts (Film & TV and Media Studies)

Simon has worked in marketing for more than 20 years, working across agency and internal marketing teams, both in Australia and internationally. In recent years, Simon has held been CMO for Ladbrokes, Head of Strategic Marketing for the New Zealand Racing Board/TAB and most recently held the position of Vice President of Marketing for the New York based sports wagering company, theScore.