About Us


Lance Giles

Founder, Managing Director and Chief Executive Officer

With over 10 years’ experience in ready-made meals specifically, Lance has grown the category through vision, drive and determination. Lance has experience and extensive knowledge in manufacturing, marketing, sales, logistics and product development, having grown and led all aspects of Youfoodz’ business model since inception. Lance works closely with his strong senior leadership team to ensure the Youfoodz model challenges the status quo to become the future of food.